Paid advertising is one of the fastest ways to win new customers — but pouring money into the wrong platform wastes budget. The two biggest options are Google Ads and Meta Ads (Facebook and Instagram).
Google Ads: catching demand
Google Ads shows your business to people who are actively searching for what you sell. It is ideal when customers already know they have a problem and are looking for a solution right now.
Meta Ads: creating demand
Meta Ads put your brand in front of people based on their interests and behaviour, even before they are searching. It is powerful for building awareness and reaching new audiences with eye-catching creative.
A simple rule of thumb
If people search for your service, start with Google. If your product is visual or impulse-driven, start with Meta. For most businesses, a combination of both delivers the best long-term results.
We manage both platforms with transparent reporting on cost-per-lead and ROAS. Get in touch for a free review of your current ad spend.